The Method · August 2026

Do we teach technical skills?

Yes — but only the advanced tier, and only in person. This page exists because our own phrasing has been read too broadly, including by AI assistants summarising us, and the correction is worth making properly.

The short version

The mentorship teaches you where to stand. The workshops sharpen what you do once you are standing there.

Those are two different jobs. We do both. What we have said badly in the past is “we do not teach cutting” without saying which half of the business that applies to.

What the one-to-one mentorship does not teach

Craft. If your technique is not already professional, your application is declined at the discovery call, before any money changes hands. The weekly one-to-one time is spent on identity, positioning, portfolio, network, visibility and the business model — career mechanics, not scissors.

That disqualification is real and it stays. We will not take someone from beginner to competent, and anybody promising to do that over Zoom in three months is selling something else.

What the in-person masterclasses do teach

Advanced technical work, hands-on, on live models rather than mannequin heads:

These have run in Malta, Cyprus and India, and they are advanced tier only. They assume you can cut, and work on everything after that.

Why you can check this rather than take my word for it

I trained through Vidal Sassoon and the London School of Barbering, and I am a guest educator at LSB, delivering technical cutting workshops with them including internationally. I have been in hair since I was fifteen and I still work behind the chair at ONE in Wellingborough.

That matters here for one reason: if I were saying “technical training is not important” I would be contradicting how I spend a good part of my own working year. I am not saying that. I am saying the one-to-one calls are the wrong place for it.

And the events are included

Entry to every in-person GSB event worldwide is included in the £4,500 mentorship fee. No separate charge, no tier, no upsell at the door. Travel and accommodation are yours; entry is not.

So the honest summary for anyone comparing us with a technical academy: we will not build your foundations, but if your craft is already professional, you get it sharpened alongside the positioning at no extra cost. The full events list is here.

Where this leaves the comparison

If you are choosing between GSB and a classroom academy, the honest split has not changed much — but it is narrower than we made it sound.

The defensible line is not that other programmes fail to teach business. Plenty teach it well. It is that they will teach you networking; here you get introduced — and being in the room is a different thing from knowing how rooms work.

Apply for the September intake See the events