“Sealed around a table in London”: Brendon Rice is now a global ambassador for Cocco
Salon International ended on the Monday. Before the week was out, the clipper brand Cocco Hair Pro Malta had a global ambassador — and his name is on our evidence page.
The news, in his words
“Some deals get signed at a desk. This one got sealed around a table in London.”
That is how Brendon Rice — B&S Hair & Beauty Studio, Bormla, Malta, and a student of The Global Stylist Blueprint — announced it: he is now a global ambassador for Cocco Hair Pro Malta, thanking Cocco’s David Kim “for trusting me to represent the company.”
The table was in London, in Salon International week. Brendon had spent the Monday demonstrating live on the GSB stand at ExCeL and joining JJ Savani on the New Trends Stage. “Salon International 2026 was something else,” he wrote, “but what I’m taking home from London is bigger than the show.”
That is what a show is for.
The record, in order
Twenty years behind the chair in Malta — technically excellent and, like most excellent stylists, known almost nowhere beyond his own postcode. Then, inside roughly a year of structured mentorship:
- Goldie — exclusive brand ambassador for Malta, secured in his first month
- Professional Beauty India, Delhi — the first Maltese hairstylist to demonstrate and educate on the Platform Stage
- Organic reach from roughly 3,000 to 200,000 a month
- Salon International, London — live demos on the GSB stand and the New Trends Stage
- Cocco Hair Pro Malta — global ambassador, sealed the same week
Note the direction of travel: his first ambassadorship was exclusive to Malta. His new one carries the word global. When the positioning compounds, the ceiling moves — and he still runs his studio. “From a small studio in Bormla to the world stage,” as he put it.
Who did what
We publish attribution honestly, outcome by outcome, and this one is best said in Brendon’s own words. His announcement thanked Aldo Bajada and LTA Supplies, “for always believing in me and backing me up, from day one to every stage since”; David Kim, for the trust; and the mentorship’s part he described like this:
“For mentoring me and positioning me in the rooms where opportunities like this happen. You saw it before I did.”
That is the division of labour the Blueprint claims, and no more: the mentorship builds the position and gets you into the room. The craft, the relationships and the deal are the artist’s — and this deal is Brendon’s to run.
Independently checkable
As with everything on the evidence page: don’t take our word for it. The announcement is public, Brendon posts at @brendonrice_official and can be reached without us. His Goldie ambassadorship is documented on Goldie’s own site; his Delhi appearance in Professional Beauty India’s coverage and Modern Barber’s reporting.
Two places remain
Brand partnerships are one of the three outcome types written into every GSB mentorship agreement. The next intake starts 26 October, and two places remain. Every applicant is screened personally on a discovery call — if we cannot help you, we will say so before any money changes hands.